Duncan EganMarketing
Demo software – Camtasia Studio
I have been playing with Camtasia Studio for a while for our internal and external use. I recently found the play list feature with Screencast.com.
Augmented Reality – have you seen it?
General electric has a fantastic sample of augmented reality on www.plugintothesmartgrid.com. The video shows how it works. You print out a marker, turn on your web cam and wow! I am investigating using this technology at our user conference. Imagine putting the marker on your name tag and when you walk by a bank of webcams/plasma screens a message comes our of your tag.
Are you leveraging your references?
At every company I have ever worked obtaining and receiving approval for customer testimonials has been akin to giving blood — people like the idea but when it comes down to deliver many people don’t come through. At Taleo, a talent management SaaS company, (where I work as Marketing Director for their SMB product line) we have implemented a program that has incentives for our sales team to refer customers to marketing and integrates with Salesfoce.com for ease of use and metrics. Let me explain:
